Amplitude (AMPL) has recently launched its Model Context Protocol server and expanded the beta of its AI Agents to all customers, aiming to enhance accessibility of insights from behavioral data within AI environments. Despite a brief share price increase following these launches, Amplitude’s stock has experienced volatility, with a 90-day return of -20.3%, although the total shareholder return over the past year is 11.3%. Analysts suggest that Amplitude’s stock is undervalued, with a fair value estimate of $15.67, which has attracted growth-focused investors. The company’s focus on AI-driven analytics and strategic talent acquisitions positions it to meet the growing demand for automated insights, potentially boosting revenue and earnings. However, challenges such as slow AI product monetization and reliance on large enterprise deals could impact this optimistic outlook. While Amplitude’s sales multiple is slightly above its peers but below the sector average, the tight valuation spread suggests limited value opportunities unless market sentiment shifts. Investors are encouraged to explore Amplitude’s potential by analyzing its ambitious growth targets and financial assumptions.

