Samsung a revisited its strategy for its flagship Exynos chipsets, having previously relied solely on Snapdragon for its premium Galaxy S series. The company had intended to reintroduce its own chipsets with the Exynos 2500 for the Galaxy S25 series, but faced challenges with low production yields at Samsung Foundry. Ultimately, the Exynos 2500 made a comeback with the Galaxy Z Flip 7, paving the way for a stronger presence in future models like the Galaxy S26 series, particularly for non-Ultra versions.
The rising costs of Qualcomm’s flagship Snapdragon chipsets and increasing component prices are pressuring Samsung’s margins, prompting the company to streamline its supply chain. To enhance performance and cost-effectiveness, Samsung is reportedly developing an in-house GPU architecture for the Exynos 2800, expected in 2028. Additionally, there are rumors of Samsung using custom CPU cores in the Exynos 2800, although past attempts with Mongoose cores were less successful compared to Snapdragon’s offerings.
Samsung discontinued its custom CPU project in 2020 after laying off its development team. However, in light of Qualcomm’s advancements with custom Oryon cores, Samsung might be considering a revival to improve performance, especially for AI tasks, and reduce licensing costs. Despite the potential benefits, designing custom CPUs is complex, and there is limited information from reliable sources about Samsung’s plans.
