Samsung, known for its pursuit of profit, might be taking an unconventional approach with its Galaxy Z TriFold. The company appears to be selling the device at a loss or with minimal profit margins. This strategic decision aims to highlight Samsung’s technological expertise rather than immediate financial gain. The Galaxy Z TriFold is only available in select markets, including South Korea, the United States, and the UAE, with prices ranging from $2,500 to over $3,000. The precise pricing in South Korea suggests a calculated move to either break even or incur a slight loss domestically, while compensating in other markets like the UAE.
Despite limited availability, the device has sold out quickly, with only 3,000 to 4,000 units sold to date and a total target of 30,000 units. A broader release would necessitate significant investment in marketing and production, which Samsung is avoiding for now. The scarcity strategy builds intrigue and emphasizes the device’s advanced technology.
Demand has exceeded expectations, but increasing production is challenging due to rising component costs. Unlike other premium Samsung devices, such as the Galaxy Z Fold 7 and Z Flip 7, which sell in the millions, the Galaxy Z TriFold is not being widely distributed to media outlets. This tightly controlled release underscores Samsung’s focus on showcasing its market leadership and innovation rather than achieving high sales volume.
Currently, the Galaxy Z TriFold faces little competition, especially in markets like the United States, where Chinese tri-fold phones are unavailable. Samsung’s long-term goal is to make the Galaxy Z TriFold a mainstream product, but this may take time, potentially requiring the release of future models.
