PropTech company Street has unveiled Cortex, an innovative AI platform designed to automate various estate agency workflows. Integrated with Street’s CRM and marketing tools, Cortex enables agencies to create AI agents for tasks such as enquiry handling, client communication, marketing, sales progression, and property management. Developed over six months, Cortex is not a standalone tool but works within existing systems to streamline operations and reduce manual workloads. This allows agents to concentrate on client relationships and negotiations. Unlike traditional tools, Cortex executes tasks within the core software environment, transforming agency operations by automating repetitive tasks. Co-founder Tom Staff highlights that Cortex is more than an add-on; it fundamentally changes agency structures, allowing AI to perform tasks independently, thereby freeing agents to focus on human-centric activities. This shift promises to redefine estate agency operations, emphasizing the potential of AI in reshaping industry practices.
How is Street’s new AI platform transforming estate agency operations?
