Westcon-Comstor is positioning itself as the preferred choice for navigating hyperscaler marketplaces, following its recent involvement with Microsoft Marketplace’s resale enabled offers (REO) programme. Launched at Microsoft Ignite, REO allows independent software vendors (ISVs) to authorize channel partners to manage private offers on their behalf. Westcon-Comstor has expanded its capabilities by facilitating a two-tier approach to REO, enhancing its role beyond its existing status with AWS. Collaborating with major ISVs like Palo Alto Networks, Zscaler, and Cisco, Westcon-Comstor aims to streamline complexities for resellers and vendors, offering solutions for currency risks and procurement challenges. The initiative promises partners greater control over revenue flows, addressing traditional barriers in cloud marketplaces. Microsoft has recognized Westcon-Comstor as a pioneer in this global two-tier motion, underscoring the transformative impact of cloud marketplaces on the channel landscape. As partners adapt to new marketplace strategies, Westcon-Comstor’s collaboration with Microsoft is deemed essential, especially in key EMEA markets where demand for Microsoft’s presence is strong.
How is Westcon-Comstor simplifying the Microsoft Marketplace experience?
