Samsung is set to delight K-pop fans by livestreaming a concert every month on its SMTOWN channel via Samsung TV Plus. This initiative, in partnership with SM Entertainment, aims to bring fans closer to their favorite K-pop artists. The SMTOWN channel is accessible in countries like Australia, Brazil, Mexico, New Zealand, and South Korea, and is available not only on Samsung TVs but also on Galaxy phones, tablets, select monitors, and premium home appliances. The inaugural concert, featuring the renowned Japanese-Korean boy band NCT WISH, will be “INTO THE WISH: Our WISH ENCORE IN SEOUL,” livestreaming on May 30 at 7:00 PM South Korean time. Fans can catch replays every Saturday at the same time. Known for their accolades, including Golden Disc Awards and Seoul Music Awards, NCT WISH has been spotlighted by the US Grammy as a top rookie K-pop act. Samsung plans to continue offering a diverse range of free streaming content, adding to its existing 4,000 hours of South Korean dramas, thrillers, and live events.

