ALTR, an innovative company in beverage technology, has successfully secured $5 million in seed funding to advance its unique alcohol removal technology. This funding round, led by the French investment fund Demeter, includes contributions from Suntory Global Spirits, Techmind, AZ Venture Capital Inc., FTW Ventures, Bluestein Ventures, Solvable, and Xinomavro. The investment aims to propel product development and foster partnerships with leading wineries as the demand for mindful drinking options grows.
ALTR’s proprietary Flavor-First technology is designed to remove alcohol at a molecular level without compromising the taste and feel of the beverage. Initially focused on the wine industry, this technology allows for the production of premium low-alcohol wines that respect traditional winemaking craftsmanship. The company’s approach combines the expertise of top membrane scientists and renowned winemakers to ensure both technical and sensory excellence, aligning with sustainability trends in the industry.
The company’s philosophy emphasizes that they are not merely producing “de-alcoholized wine” but are committed to crafting exceptional wine. This innovative approach is gaining traction among both established winemakers and emerging brands. As the wine industry faces challenges such as shifting demographics, changing consumption patterns, and climate change, ALTR is at the forefront of a necessary transformation, proving that innovation can coexist with tradition.
ALTR’s advancements aim to maintain the social aspects of drinking while mitigating the negative effects of alcohol, heralding a new era where quality, choice, and well-being are harmoniously aligned.
