We’re just six sleeps away from Apple’s unveiling of its new-generation iPhone 18 Pro and iPhone 18 Pro Max models, along with the company’s first foldable iPhone. Apple is expected to introduce the devices at its annual iPhone fall event, which this year carries the tagline “Surprise and shine.” The event takes place on Wednesday, September 9.
iPhone 18 Pro timing and pre-orders
Apple has held its fall event in the first two weeks of September in each of the last several years, with new iPhones typically going on sale the following Friday. It has been rumored that iPhone 18 Pro and iPhone 18 Pro Max pre-orders will begin on Saturday, September 12 at 12 a.m. Pacific Time this year.
Model lineup and future releases
Apple is not expected to release a standard iPhone 18 in September 2026; the lineup will focus on its latest premium iPhones. The iPhone 18, iPhone 18e, and iPhone Air 2 are planned for release in spring 2027 instead. For comprehensive coverage of the foldable model, there is a dedicated roundup on the foldable “iPhone Ultra.”
