LONDON, Sept. 24, 2026 — Trustpilot, the world’s largest open feedback platform, today launched new and expanded features to help businesses show up in AI search, including dedicated Product Review Pages that give individual products their own public presence on Trustpilot. The launch also includes expanded Location Reviews, AI Search Market Insights, and a beta for Trustpilot AI, designed to improve visibility across products, locations and brands and to turn customer feedback into action.
Trustpilot Product Review Pages
“People use AI for more than brand discovery and trust, they also rely on it to compare brands, evaluate which products to buy, and which locations to visit,” said Ciaran Dynes, Chief Product Officer at Trustpilot. “AI systems prioritize information that mirrors the natural logic of a purchasing decision: consumers want to know who sells a product, where to find it, and whether the service is reliable. Trustpilot’s structured format gives AI systems the layered evidence required to make accurate recommendations. This compound relevance directly drives higher citation rates, giving businesses a distinct advantage every time a consumer asks AI to compare their options.”
Research by Seer Interactive found that Trustpilot was the most frequently cited review website across ChatGPT, Perplexity, Google AI Mode, and Gemini. The firm’s latest analysis also found that brand citation visibility among businesses with dedicated Product Review Pages was 12 percentage points higher than among those relying on a company profile alone. Brand-level reputation is now only part of the equation: detailed product feedback can help individual items surface when shoppers ask AI what to buy, moving brands from general awareness into active consideration.
AI Search Market Insights and Location Reviews
“With AI Search Market Insights, businesses can see how often they appear in AI answers, how that compares with competitors, and how their visibility changes over time,” Dynes added. “That makes it easier to spot gaps early and decide where to focus their review collection and customer-experience efforts.” The expanded Location Reviews and the Trustpilot AI beta further aim to help businesses improve visibility across specific locations and to convert customer feedback into actionable improvements.
Together, Trustpilot’s new and expanded tools help businesses collect and act on feedback at the product, location, and market level while tracking how they appear in AI search.
