Tim Cook visits China for the third time this year, holding talks in Guangdong aimed at expanding Apple’s manufacturing and sales operations. This is Cook’s first China trip in his capacity as Apple’s executive chairman; he moved into the position on September 1 when John Ternus took over as CEO. Apple has said part of Cook’s work involves relationships with government policymakers.
Tim Cook Visits China: Guangdong talks on manufacturing and sales
On October 11, Cook reportedly met with Guangdong governor Meng Fanli. Suppliers and partners located in Guangdong play a major role in Apple’s China business, and Cook expressed interest in increasing local activity through smart manufacturing and additional sales channels. Meng said the province would support further expansion, including research and development.
In Guangzhou, a creator used an iPhone 18 Pro to capture martial arts footage while Cook watched. Cook posted “Great to be back in China!” on Weibo on Saturday, and customers reported a visit to one of Guangzhou’s Apple Stores on Sunday.
Recent engagements and iPhone 18 Pro sales
Cook previously traveled to Chengdu and Beijing in March as Apple celebrated its 50th anniversary, and he addressed the China Development Forum. In May, he was among the business leaders who accompanied President Donald Trump for talks with Chinese President Xi Jinping.
The trip comes several weeks after sales of the iPhone 18 Pro and iPhone 18 Pro Max began. Counterpoint Research placed Apple first in China’s smartphone sales ranking for September 14 to 20. During their first three days on sale in China, the new Pro phones sold 12% more units than their predecessors managed over the full first week of availability last year.
