Samsung staged a publicity stunt at the Zurich All‑Star Game 2026 that saw actors dressed as apples chase a person in a Galaxy Z Fold 8 costume around the football pitch.
Galaxy Z Fold 8 stunt on the pitch
The Zurich All‑Star Game 2026 kicked off last Friday, when Samsung surprised spectators with the spectacle. Professional snowboarder Nicolas Huber wore a Galaxy Z Fold 8 costume while people presented as “security” guards dressed as apples stormed the field during a first‑half substitution, with the apples in hot pursuit to catch “the villain.”
Implied message toward Apple
Even though Apple as a brand was never mentioned, everyone in the crowd knew the message Samsung was trying to convey: the Galaxy Z Fold 8 is running laps around the iPhone Duo, and right now, Apple can’t do anything to catch up.
