Singaporean edtech startup Sedifly has successfully completed a pre-seed funding round that was oversubscribed, raising a six-figure sum from angel investors, triple its initial target. The company also received an equity-free grant from Enterprise Singapore, with support from Pollinate Incubator, to boost its market expansion and improve its product offerings.
Sedifly aims to assist students in preparing for university admissions in the US and UK by integrating academic and mentorship programs on a single digital platform. The startup claims to offer services at 20 percent of the cost of traditional admissions consulting firms, providing personalized support in essay writing, profile-building, and exam preparation. However, industry experts point out that transparency in pricing and benchmarking remains an issue, especially compared to established competitors like Princeton Review and Viral Doshi, which charge higher rates.
In its first month, Sedifly achieved profitability and successfully enrolled its initial group of students. The startup has also added two new board members: Daniel Ding, who has a background in real estate investments, and Jessie Lim, a regional CFO at a European-listed company, to support its growth trajectory.
As the global educational landscape grapples with visa challenges, Sedifly’s digital-first and cost-effective model is well-positioned to meet the increasing demand for affordable study-abroad guidance in Asia and beyond.
