Artificial intelligence is transcending its initial hype, revolutionizing how housing associations provide services, support communities, and manage their resources. Faced with the challenge of achieving more with limited budgets, complying with regulations, and meeting increasing customer expectations, housing associations are turning to AI, data, and automation as essential tools. These technologies enable smarter scaling, improved efficiency, and increased capacity without the need for more staff.
The upcoming Crimson Innovation Conference 2025 is dedicated to building a digital workforce, focusing on how AI can enhance human skills, streamline operations, and open new avenues to better serve residents. This includes addressing repairs, managing contact center demand, tenancy management, and optimizing back-office processes.
The event will feature prominent speakers such as Daniel Figueiredo, a Microsoft Global AI Strategist, who will discuss real-world applications of AI and next-generation automation. Attendees will also witness practical demonstrations of AI’s capabilities in case triaging, trend prediction, data cleansing, and reducing manual tasks. Insights from Taylor Wimpey’s experience in scaling Microsoft Copilot to 2,000 users will be shared, alongside a session with Professor Steve Peters on mindset and resilience in the AI era.
Scheduled for Thursday, November 13th, at the Hogarths Hotel in Solihull, West Midlands, this free, in-person event offers a valuable opportunity for association leaders to learn about AI’s potential in housing. Participants will engage directly with AI experts providing solutions for housing associations across the UK and gain insights from other industries to develop practical AI applications in housing.
Seats are limited, and complimentary breakfast, lunch, and afternoon snacks will be provided. Interested individuals are encouraged to register for free and join industry peers to explore the future of work in housing.
