Samsung is set to significantly expand its use of Google’s Gemini AI across its mobile devices, aiming to reach 800 million units this year. This collaboration has proven beneficial for both companies, with Google leveraging Samsung’s vast distribution network, and Samsung benefiting from cutting-edge AI technology. According to TM Roh, Samsung’s co-CEO, the company plans to integrate AI across all its products, functions, and services as swiftly as possible, highlighting AI’s transformative impact on device interaction, content consumption, and productivity. Consumer interest is rising, with awareness of Samsung’s Galaxy AI brand jumping to 80% in a year.

