As July rolls in, Samsung enthusiasts are gearing up for the highly anticipated Unpacked event, set to take place on Wednesday, July 9, in Brooklyn, New York. Following previous events in Paris and Seoul, Samsung has chosen Brooklyn for its vibrant culture and creativity. The spotlight will be on Samsung’s latest foldable phones, the Galaxy Z Fold 7 and Z Flip 7, which promise lighter, thinner designs, enhanced camera capabilities, and superior displays akin to the Galaxy S25 series. With Samsung’s focus on durability and brightness, improvements in glass materials and hinge designs are expected. These advancements align with Samsung’s commitment to providing seven years of software and security updates, ensuring the new models remain relevant until at least 2032. Amidst economic uncertainties, the new phones might come with a higher price tag, although Samsung has previously offset price increases with storage upgrades. Anticipation also surrounds potential unveilings of new wearables and accessories, possibly including a Galaxy Watch Ultra or Galaxy Buds. Samsung’s dedication to health and fitness features is evident, with OneUI 8 introducing AI-driven tools like Running Coach and Bedtime Guidance. Additionally, while a tri-foldable phone launch is not expected, a teaser might be on the cards, hinting at future innovations. Ahead of the event, Samsung offers a reservation opportunity for interested buyers, providing $50 in store credit and potential trade-in savings.
What can we expect at Samsung Unpacked?
