By 2026, three major trends are set to redefine the chicken foodservice industry. Firstly, the “me-me-me economy” highlights the growing consumer demand for personalization and autonomy in dining, even in group settings. This trend sees a rise in individual orders, with solo dining experiences increasing by 51% since 2021. Chicken lovers are particularly drawn to customizable single-serve options like sandwiches and tenders.
Secondly, “choice therapy” emphasizes the importance of personalization, as consumers seek control over the flavors and spices in their chicken dishes. They desire a variety of sauces and expect foodservice providers to frequently introduce new flavors. This trend marks a shift from the convenience-focused preferences of 2025.
Lastly, “vibe-matching” reflects the desire for food that resonates emotionally with consumers. Whether it’s a brand’s cool factor or a viral chicken item, consumers want to be part of the latest trends. Chicken products that create buzz online or offer a mid-afternoon treat can significantly boost sales and consumer engagement.
