As anticipation builds for the Samsung Galaxy S26 series, rumors suggest that the company plans to introduce COE display technology in the Galaxy S26 Ultra. This advancement is expected to result in thinner, brighter, and more energy-efficient screens. Meanwhile, Apple is reportedly considering the same technology for its 20th anniversary iPhone, set to launch in 2027. Expectations are high for this milestone device, reminiscent of the major redesign seen with the iPhone X. However, Samsung is poised to have a significant advantage, potentially launching its COE-equipped flagship a year earlier. Samsung has been experimenting with COE in its foldable devices since 2021, but integrating it into the Galaxy S series could significantly broaden its reach. The COE technology eliminates the need for a separate polarizing layer by incorporating the color filter directly into the OLED’s protective layer, enhancing brightness and maintaining display quality while improving energy efficiency.
Will Samsung Outpace Apple with COE Display Technology?
