Apple is reportedly planning to introduce displays that significantly reduce battery consumption in its iPhone lineup by 2027. The new technology would enhance the current LTPO OLED displays by integrating oxide semiconductors into both the switching and drive transistors. Each iPhone screen contains millions of tiny switches controlling individual pixels, with a mix of power-efficient but slow switches and fast but power-hungry ones. The upcoming iPhone 17 series is expected to use LTPO2 displays, maintaining this combination. However, by 2027, Apple aims to replace more of the power-hungry switches with efficient ones to improve battery life, especially at low refresh rates like 1Hz for always-on displays. While the efficient oxide switches are slower, Apple plans to balance performance with efficiency. The advanced LTPO technology, possibly called “LTPO3,” is anticipated to debut in the 2027 iPhone 17 Air. Given the limited space for large batteries in thinner phones, maximizing screen efficiency is crucial, making power savings more vital for ultra-thin devices compared to thicker iPhone Pro models. Apple has tested this technology with the Apple Watch Series 10, boosting confidence in scaling it to iPhone displays. Samsung and LG are expected to manufacture these next-gen displays, with LG facing more challenges due to its lower OLED production capacity. Apple plans to finalize its decision on adopting the new display architecture for at least one 2027 iPhone model by Q3 2025, allowing suppliers two years to prepare for mass production.