Pure Retirement, a lifetime mortgage lender, has unveiled a new website optimized for accessibility to enhance user experience with additional resources. The revamped site includes four online calculators, featuring two new tools: a maximum LTV calculator on the homepage for easy determination of the maximum available LTV for clients, and a universal interest servicing calculator to illustrate the benefits of regular repayments to clients. New product comparison tables are designed to aid advisers in delivering optimal outcomes by allowing streamlined reviews of key lifetime mortgage features. An expanded resources section offers access to Pure’s marketing toolkit and a new academy area with marketing guides and insights on audience understanding. Built with a focus on adviser feedback, the website aims for a simplified, user-friendly journey, enabling quick access to main sections without navigating multiple pages. It adheres to the Web Content Accessibility Guidelines (WCAG) by the W3C, ensuring best practices in accessibility. Scott Burman, Pure’s head of distribution, emphasized the importance of transparency and support for informed decision-making, aligning with the Equity Release Council’s updated standards. The new website underscores Pure Retirement’s commitment to providing essential resources and accessibility, with plans for ongoing updates to enhance user experience.
How is Pure Retirement enhancing the adviser journey with its new website?
