The first half of 2025 has seen significant developments in poultry technology, with the most-read articles highlighting critical issues and innovations. The debate continues in the U.S. over the implementation of a vaccination strategy against avian influenza in commercial poultry. Phytogenic feed ingredients have shown promise in reducing viral shedding and delaying transmission. Laser technology is being explored for its potential to enhance farm biosecurity. The avian influenza outbreak has led to the depopulation of over 14 million U.S. layers in just the first 30 days of the year, with air ventilation systems possibly contributing to airborne transmission. Understanding the role of fomites, such as dust and feathers, is crucial in controlling the spread of HPAI. In a major business move, a producer has sold multiple cold storage facilities for nearly US$250 million. Genetic advancements are underway, with surrogate hens hosting modified embryos to produce only female progeny. Additionally, both brown and white hen strains can be reared successfully in various housing types, provided their differences are acknowledged. Salmonella control remains a top priority, with various interventions being explored to reduce its presence in turkeys and broilers.