Tesoro XP, a new platform based in Austin, Texas, has secured $5.4 million in seed funding to develop a unique rewards system for free-to-play games. The funding round was led by Treasury, a fintech fund from New York, and TK MediaTech Ventures. Notably, Jeff Cruttenden, co-founder of Acorns, has joined the board of Tesoro XP. The platform aims to provide access to premium in-game currency for 220 million U.S. gamers, addressing the current limitation where only a small percentage of players significantly contribute to gaming revenue. By allowing retailers to fund in-game currency, Tesoro connects marketing budgets to the gaming world, offering a performance-based model that benefits players, publishers, and retailers. Tesoro’s system enables players to earn in-game currency through real-world purchases, with retailers paying only for verified transactions. The company is in talks with major game studios and retailers as it gears up for its early 2026 launch. Tesoro XP was founded by Sami Khan, Tim Mahler, and Beau Button, who bring extensive experience in gaming and virtual economies. The new funding will support the development of Tesoro’s core product and partnerships, including expanding its developer SDK and publisher portal.
How is Tesoro XP revolutionizing free-to-play gaming with retailer-funded rewards?
