Tesoro XP, a pioneering rewards platform, has successfully raised $5.4 million in seed funding to revolutionize the gaming industry by allowing retailers to fund in-game currency for free-to-play gamers. This funding round was co-led by Treasury, a fintech fund from New York, and TK MediaTech Ventures, a venture firm focused on media technologies. Jeff Cruttenden, a co-founder of Acorns and partner at Treasury, has joined the board of Tesoro XP. The platform aims to democratize access to virtual economies, which are currently dominated by a small percentage of players generating the majority of revenue due to traditional pay-to-play models.
Tesoro XP offers a unique solution by integrating real-world retail offers into games, enabling players to earn in-game currency through everyday purchases. Retailers only incur costs when purchases are verified, establishing a performance-based marketing system that benefits players, publishers, and retailers alike. The company is in talks with major game studios and retail brands to prepare for its Q1 2026 launch. Founders Sami Khan, Tim Mahler, and Beau Button, who have a successful track record with Atlas Reality, Inc., are poised to deliver this innovative platform globally. The new funding will accelerate product development, partnerships, and team expansion to support the upcoming launch.
