Apple’s cautious approach to artificial intelligence could bear fruit in 2026 with the introduction of a revamped Siri, amid growing skepticism about the sustainability of current AI market investments. Unlike competitors like OpenAI, Google, and Meta, which are heavily investing in data centers and large language models, Apple has opted for limited AI-specific capital expenditures. This has left the company with over $130 billion in cash, providing flexibility for potential acquisitions or partnerships if AI startup valuations decline. The major AI-related development for Apple will be the anticipated overhaul of Siri, expected in the spring. The new version aims to be more conversational and capable of handling multi-step tasks, with Apple reportedly leveraging Google’s Gemini technology. Apple’s strategic advantage lies in its ability to integrate AI features directly into its devices through software updates, unlike AI companies dependent on standalone apps or web services. Recent leadership changes, including the appointment of Mike Rockwell to oversee Siri and the retirement of AI chief John Giannandrea, reflect Apple’s renewed focus on AI. While Apple has faced criticism for lagging in AI innovation, its core businesses have remained unaffected. The year 2026 might mark a turning point for Apple’s AI strategy if the trend of large-scale AI investment cools and the company successfully delivers an improved version of Siri.
Will Apple’s AI Strategy Pay Off in 2026?
