Samsung is contemplating a strategic shift by potentially incorporating OLED displays from China’s BOE into its Galaxy S flagship smartphones. This consideration comes after Samsung Display and BOE resolved a lengthy patent dispute, paving the way for potential collaboration. The primary motivation behind this move is cost reduction, as the company faces increased production expenses, partly due to higher memory costs associated with AI infrastructure expansion. While Samsung’s in-house displays are renowned for their quality, adopting BOE panels could offer significant savings. Apple has already integrated BOE’s OLED panels into its iPhones, benefiting from competitive pricing. For Samsung, this decision might challenge its brand image but could prove financially advantageous. If this partnership materializes, it would signal a shift in Samsung’s strategy, focusing more on cost-effective solutions while maintaining quality. The sustainability of such a partnership remains to be seen.
Will Samsung use BOE OLED displays in its Galaxy S flagships?
