ReFiBuy, a platform specializing in Agentic Commerce Optimization for brands and retailers, has successfully raised $13.6 million in an oversubscribed Series Seed funding round. The investment, led by NewRoad Capital Partners and joined by Ridge Ventures, Silicon Road Ventures, Incubate Fund, VELA Partners, and others, aims to enhance ReFiBuy’s Commerce Intelligence Engine. This comes as AI shopping agents increasingly influence consumer purchasing behavior, with projections suggesting that agentic commerce could account for up to $500 billion in U.S. sales by 2030. Traditional search traffic is waning, prompting brands and retailers to adapt to this new shopping paradigm. ReFiBuy addresses the challenge by optimizing product catalogs for AI-driven discovery, ensuring that shopping agents can effectively evaluate and recommend products. The company plans to use the new capital to expand its platform and accelerate its market presence, aligning with the industry’s shift towards AI-powered commerce solutions.
How did ReFiBuy secure $13.6M to boost AI-driven commerce?
