SSP UK and Ireland has become a member of the Managing General Agents’ Association (MGAA) and introduced a new AI-driven platform named Pure Product Studio. This platform revolutionizes the product development process for Managing General Agents (MGAs) by reducing the traditional three to six-month cycle to just a few days. It employs advanced AI to automate the creation of production-ready product configurations from simple English descriptions. The MGAA’s chief executive, Michael Keating, expressed enthusiasm about SSP’s membership, highlighting the growing significance of technology and innovation in the MGA sector. The new platform is designed to support MGAs and insurers with limited IT resources across various jurisdictions and product lines. SSP’s managing director, Martyn Mathews, emphasized the company’s commitment to enhancing its MGA client base and providing technology that fosters rapid innovation and competitiveness. Bal Badhan, director of rating and pricing at SSP, reiterated the company’s dedication to equipping the MGA community with tools that reduce the time, cost, and resources needed for product launches, while ensuring market compliance and governance.
Has SSP joined the MGAA with a new AI platform?
