The Galaxy S26 Ultra is rumored to feature a significant display upgrade with the integration of CoE (Color filter on encapsulation) OLED technology. This advancement places the color filter layer directly into the light-emitting layer of the OLED panel, enhancing light extraction efficiency. This could result in a brighter, more vibrant display that uses less energy, thereby improving battery life. The new technology also promises enhanced color accuracy, ensuring a wider color gamut for a true-to-life visual experience. Additionally, there is speculation about the incorporation of “depolarizer” technology, which aims to reduce internal reflections for better contrast and clarity. These potential upgrades, combined with a rumored major camera improvement, could position the Galaxy S26 Ultra as a strong contender in the flagship smartphone market, competing against anticipated releases like the iPhone 17 Pro Max.