Apple is set to introduce three new iPhone models in the spring of 2027. This early release aligns with the company’s new split-launch strategy, where high-end models debut in the fall, and more affordable options are introduced in the spring. This September, Apple will unveil the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone. The spring lineup will include the regular iPhone 18, the budget-friendly iPhone 18e, and the sleek iPhone Air 2. This staggered approach aims to optimize manufacturing resources and sustain sales momentum throughout the year, marking the first strategic separation of flagship releases since 2011.
Is Apple launching three new iPhones next spring?
