Birdsview has closed a €2.5 million seed round to accelerate Avys, its AI-powered retention agent built for retail. The funding aims to scale a tool that automates personalized email and SMS campaigns at catalog scale, tackling a core challenge for e-commerce brands: driving repeat purchases.
Funding and strategic backers
The round was backed by Fortino Ventures and Newion, adding international capital to Birdsview’s earlier support from TGFS Technologiegründerfonds Sachsen. The investors bring experience in AI-driven marketing and conversational agents, positioning Avys for broader market expansion.
The retail retention problem
Retailers rely heavily on repeat buyers, and personalized direct messages remain one of the most effective levers. Yet as product catalogs expand, traditional platforms and rule-based workflows struggle to keep up. Complexity forces many merchants to outsource retention to agencies, increasing costs and operational friction.
What Avys promises
Avys is presented as an AI B2C retention agent trained on retail product knowledge. It is designed to understand a merchant’s catalog, decide which products to pitch to each customer, and pick optimal timing for individualized campaigns. The platform targets both email and SMS channels to maximize return.
How it works at catalog scale
Unlike rule-heavy marketing tools, Avys aims to automate decision-making across thousands of SKUs. The agent reportedly handles product understanding, customer-to-product matching, timing, and campaign execution without manual rule-writing, enabling brands to run sophisticated retention programs without large agency overhead.
Performance claims and implications
Avys is said to deliver significantly higher revenue outcomes than classic tools while operating at catalog scale—up to an order of magnitude improvement in some scenarios. If validated at scale, that performance could shift how retailers allocate budget between software and agency services for retention marketing.
Founders and product origin
Birdsview was founded by Ozan Brochwitz-Tuerker and Tim Kuesters after operating a customer retention agency themselves. Their agency background informed the product’s focus: replace repetitive agency workflows with a self-operating AI agent that executes retention marketing end-to-end.
Market outlook
The seed round positions Birdsview to expand Avys internationally and refine its AI models for varied retail assortments. As AI agents mature, the next phase of retention is likely to favor solutions that act autonomously rather than tools that simply speed up human operators.
Looking ahead
For retailers wrestling with catalog complexity and rising acquisition costs, Avys proposes a new path: automated, product-aware retention that scales. The coming months will show whether an AI agent can reliably replace agency expertise and deliver the promised uplift in repeat purchases.
