Amsterdam-based Promptwatch announced a €6 million seed round to accelerate its development, including the opening of a New York office. The startup, which helps companies improve their visibility on AI chatbots such as ChatGPT and Claude, reports nearly 2,000 users — including Duolingo and Fireflies — and reached €2 million ARR in May 2026, twelve months after launch.
Seed + Speed-led round to fund expansion
The financing was led by Berlin fund Seed + Speed Ventures, with participation from Blum Ventures and Arches Capital. Promptwatch says the proceeds will support its international growth, with an immediate focus on the New York market where the company has just opened an office.
Promptwatch bets on chatbot‑friendly content to differentiate
With a 17-person team, Promptwatch positions itself as one of Europe’s players in Generative Engine Optimization (GEO). According to co-founder and CEO Gijs de Groot, the company differentiates itself from competitors like Peec by offering not only tools… (source text truncated).
