Apple has opened pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max through its online store and the Apple Store app, and customers who pre-order today will start receiving their devices on Friday, September 18. If the order option does not appear immediately, Apple advises refreshing the storefront; the Apple Store app is often a faster route. Pre-orders are available in more than 65 countries and regions, and users who used the Get Ready feature can place an order with just a couple of taps.
iPhone 18 Pro availability and key features
The iPhone 18 Pro models are Apple’s latest flagships, introducing a variable aperture Main camera, a faster A20 Pro chip, improved vapor chamber cooling, upgraded 5G modems, longer battery life, faster charging, and a smaller Dynamic Island. The new phones are offered in silver, black, glacier, and burgundy.
Pricing, retailers and delivery details
Pricing for the iPhone 18 Pro begins at $1,199 for the 256GB model, while the iPhone 18 Pro Max starts at $1,299; configurations up to 2TB are available at higher prices. Apple is not offering a lower-cost iPhone 18 at this time, and the iPhone Duo will not launch until October 23, which could increase demand for the Pro models. In addition to Apple, carriers including Verizon, AT&T and T-Mobile and retailers such as Best Buy and Walmart are accepting pre-orders. Carriers are offering trade-in deals and discounts, and Apple is offering monthly payment options through its Apple Upgrade program. It is recommended to pre-order early, as popular colors and capacities often sell out.

