Apple has opened pre-orders for the iPhone 18 Pro and iPhone 18 Pro Max, and major U.S. carriers are already offering trade‑in and bundle incentives for customers who preorder through their networks.
iPhone 18 Pro Deals at AT&T
AT&T is offering up to $1,200 off the iPhone 18 Pro and iPhone 18 Pro Max with an eligible iPhone trade‑in in any condition. To qualify you must upgrade with AT&T Next Up Anytime or switch to AT&T; the carrier says the offer will also be available for iPhone Duo orders in October. If you switch to AT&T from another carrier, AT&T will pay off your phone balance at up to $800 off per line. Under the $1,200 offer, AT&T is offering the 256GB iPhone 18 Pro at no cost.
T-Mobile
T‑Mobile has offers similar to AT&T: up to $1,200 off the iPhone 18 Pro and iPhone 18 Pro Max with an eligible trade‑in when you buy the new device on an eligible unlimited plan. The same $1,200 credit is available if you switch a line to Experience Beyond 2.0, Experience Beyond, or Go5G Next. Separately, T‑Mobile is offering up to $930 off any iPhone 18 Pro model when trading in an eligible device or when switching a line to Experience More 2.0, Experience More, or Go5G Plus. For Apple Watch buyers, T‑Mobile will take $300 off a second Apple Watch Series 12 or Ultra 4 when you add a watch line on Watch Plan 2.0 and buy a new watch.
Verizon
Verizon is offering up to $1,200 off the iPhone 18 Pro and iPhone 18 Pro Max with an eligible smartphone trade‑in. The discount requires purchasing the new iPhone on a 36‑month payment plan and is delivered as monthly promotional credits over the life of the plan. Verizon is also offering the Apple Watch Series 12 at no cost when purchased alongside a new iPhone; qualifying requires buying the iPhone on Simplicity, Simplicity Plus, Pro, or myPlan and placing the Apple Watch on a 36‑month payment plan.
Visible
Visible is offering $480 off the iPhone 18 Pro when you purchase it on the Visible+ Pro plan. To get this deal you must join or switch to the Visible+ Pro monthly plan and buy the iPhone 18 Pro at full retail price; the $480 appears as monthly service credits. Visible’s offer differs from the other carriers because it requires full retail purchase of the device rather than a discounted monthly financing option. New members can get 50% off one year of the Visible+ Pro annual plan with code SAVEHALF at checkout. Visible’s plan pricing is listed as $19/month for the Visible plan, $29/month for Visible+, and $39/month for Visible+ Pro, with those prices reflecting a $6 discount when using the current promo code SAVE6.
If you want to compare more Apple-related discounts, see our Apple Deals roundup for recent bargains and promotions.
