Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on September 9 at its “Surprise and shine” event; pre-orders opened Saturday, September 12, and the phones launched Friday, September 18.
iPhone 18 Pro models, colors and storage
The iPhone 18 Pro and iPhone 18 Pro Max come in Burgundy, Glacier, Silver, and Black. Both models are offered in 256GB, 512GB, 1TB and 2TB capacities, with the 2TB option available for the smaller Pro model for the first time.
Pricing and availability
In the United States the iPhone 18 Pro starts at $1,199, while the iPhone 18 Pro Max starts at $1,299. In Canada the iPhone 18 Pro starts at $1,749, and the iPhone 18 Pro Max starts at $1,899. In the United Kingdom the iPhone 18 Pro starts at £1,199, and the iPhone 18 Pro Max starts at £1,299.
Ordering and shipping
Shipping estimates for popular iPhone Pro configurations tend to slip by several weeks within hours of Apple’s pre-orders opening, which typically occurs the week of the announcement. Ordering soon can therefore make the difference between a launch-day delivery and an extended wait.
