On Tuesday, September 8, 2026, Apple CEO John Ternus teased the launch day for the iPhone 18 Pro as Apple’s biggest event of the year approaches. The first foldable iPhone is expected to headline Apple’s “Surprise and Shine” event on Wednesday, September 9, at 10:00 a.m. Pacific Time, and the rumor mill has been running full throttle.
iPhone 18 Pro launch details
Ternus’s tease comes ahead of the company’s “Surprise and Shine” presentation, which is set for Wednesday, September 9, at 10:00 a.m. Pacific Time. The event is widely anticipated because it is expected to introduce Apple’s first foldable iPhone.
Hype and design significance
Observers say the foldable iPhone represents the biggest single design change in the life of the iPhone, a development that has intensified speculation and coverage in the run-up to the event. To get you up to speed, here’s a quick reference.
