Miracly, a GEO and AI operating system for marketing teams and agencies developed by The Wild Ventures — the company behind Scandinavian home decor brand Wild Palace — publicly launches today after announcing a $2 million pre-seed round led by Beenext Ventures and Lotus alongside a Swedish family office. Existing investors include Stefan Lindeberg, Founder at VC firm Creandum; Alex Bouaziz, Founder and CEO at Deel; Thomas Ekman, Founder at 6GAI and former CEO at Axel Johnson publ, Dustin and Tele2; Hedda Baverud Olsson, Founder and CEO at Lassie; and Parham Benisi, Partner at Pophouse. Pre-launch customers include Dreams, Acclime, Pixi Beauty, Andy Okay and Duellix.
“We’re seeing an incredible demand for Miracly’s AI marketing platform. Companies all over the world are impacted by decreasing organic traffic from Google and increasing cost of performance marketing,” says Bjorn Bergstrom, Co-founder at Miracly.
Miracly: product focus and founding team
“We started out with GEO analytics and AI content generation, but are rapidly becoming a holistic AI marketing platform based on the demand and opportunity we’re seeing in the market. Marketing and agency teams are becoming hybrid marketing and tech organisations and need to develop incredibly quickly to keep up with the changes. Miracly is here to guide them through this shift into an AI first era with completely customised recommendations and agentic flows,” Bergstrom adds.
Co-founders Bjorn Bergstrom, Arvid Lithander and Shannon Cullum bring backgrounds that include multiple startups and successful exits, as well as executive and CEO roles in e-commerce, MarTech, FinTech, consulting and multi-national agency networks such as Saatchi & Saatchi, Wieden+Kennedy, Leo Burnett and MullenLowe.
“As owners of our own brands, we were pitched by agencies that wanted $10,000 just to run an audit of our SEO and GEO. At best they would come up with some recommendations, but we would still have to fix everything ourselves,” says Bergstrom. “At the same time, as consultants and marketing service providers ourselves, we had clients coming to us with the same pain points and no solution. So we built Miracly to fill the void. It offers brand owners a one stop shop that they can put on autopilot. And agencies a platform for better supporting clients and executing against the recommendations they make.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards. The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Organisers say they received a record number of entries and that a judging panel will decide the winners. The ceremony will include a drinks reception, three-course meal, awards presentation presided over by Aurie Styla, and an after party until 1am.
