MIAMI, Nov. 13, 2026 — Betterness, Inc. announced $1 million in additional seed financing, bringing its seed round to $3.5 million, and will launch its first neighborhood health network at Miami Worldcenter on Nov. 15 with more than 30 local businesses, a free member app and the software those businesses run on. A private investment group with deep pharmaceutical expertise led the extension; other investors bring venture capital experience and backgrounds in artificial intelligence, healthcare and blockchain.
Since closing a $2.5 million seed round and introducing Bett-i in April, Betterness has moved its business customers from beta to daily operations. Locations using Betterness One now process an average of $500,000 a year in member bookings. The company says it will use the new financing to expand the network one neighborhood at a time, beginning with Miami Worldcenter and then Miami Beach.
“The front line of health and wellness is the small business that opens its doors every day,” said Demian Bellumio, Co-Founder and Co-CEO of Betterness. “We ran Betterness in beta with exceptional Miami businesses that trusted us to go deep inside their operations and rethink how they run from the ground up. What we built with them runs their businesses today, and now we are accelerating deployment. Betterness connects everyone who helps a person live better, in the real world, not inside an app. Miami is the best city to launch it, and Miami Worldcenter is where it starts.”
How the Betterness network works
For members, Betterness is a free app that tracks more than 70 sports, connects with Apple Watch and syncs Garmin, Oura and Withings devices. Members can log meals from a photo and order lab tests across the U.S. through Quest Diagnostics and BioReference. Bett-i, the AI inside Betterness, turns that data into guidance and builds training programs from hundreds of video tutorials covering strength, Pilates and yoga. When Betterness introduced Bett-i in April, Men’s Fitness asked whether it was “the most ambitious AI health product ever built.”
Betterness One for businesses
Betterness One consolidates the tools wellness businesses use. Grow, free for every business, lets owners publish a Space in the Betterness app, offer perks, follow their Instagram and post with Bett-i. Host enables staff to sell memberships and class packs, take payments, manage schedules and bookings, check in members and display a live heart-rate board in rooms. Coach, now in beta, lets coaches keep a training file for every member while Bett-i proposes program adjustments for coach approval. Sell, coming soon, will allow businesses to sell products inside the app.
Members control what each business and coach can see. Bett-i operates on the Betterness Graph, which connects a member’s data, with the member’s permission, to the businesses and coaches they choose. Businesses and members can select the GPT or Claude model that fits them or connect their own AI tools through the Model Context Protocol (MCP). Betterness describes the platform as HIPAA-compliant with strict data controls and notes any health and wellness business can start for free with Grow at betterness.one.
“A studio or clinic can run its entire operation on Betterness One,” said Ari Katz, Co-Founder and Co-CEO of Betterness. “Its members decide what to share, under strict data controls, and the business uses that to personalize classes, programs and offers in a way traditional wellness business software never could.”
Why Miami Worldcenter first
Miami Worldcenter is planned at full build-out for up to 40,000 residents in and around the district. Its weekly Night Market draws more than 60 vendors, many of them small wellness businesses. Betterness built the Worldcenter Perks program with more than 30 participating businesses in the district and nearby; examples include Wynwood Padel Club offering members 20% off court bookings and SWEAT440 participating through its Brickell and Midtown studios.
Betterness will formally launch the network at the Miami Worldcenter Wellness Series: Feeling ALIVE on Sunday, Nov. 15, from 9 a.m. to 1 p.m. More than 600 people have registered. Readers can download the free Betterness app for iPhone or Android and join the Miami Worldcenter Space.
What comes next
Betterness plans to add telemedicine with licensed clinicians, prescriptions filled by licensed U.S. pharmacies when prescribed, and a curated supplement line. Members will access these services through the local businesses they use; those businesses will not need their own clinical network or pharmacy.
About Betterness
Betterness is a Miami-based health technology company building neighborhood health and wellness networks. The company brings a member’s workouts, sleep, nutrition and lab results into one free app with Bett-i, the AI inside Betterness, and offers Betterness One for gyms, studios, clinics, coaches and local brands. Learn more at betterness.ai and betterness.one. Betterness provides wellness information, not medical advice.
About Miami Worldcenter
Miami Worldcenter is a $6 billion mixed-use development in Downtown Miami spanning 27 acres and ten city blocks with retail, hospitality, commercial and residential uses. Several phases are completed and occupied, including three residential towers, a portion of the retail component and a citizenM hotel. Miami Worldcenter Associates serves as master developer, led by Managing Partners Art Falcone and Nitin Motwani, in partnership with CIM Group. Learn more at www.miamiworldcenter.com.
