Pinterest has added several shopping features for the holiday season, including trending gift guides inside its Pinterest Assistant chatbot, a product Compare tool, Wishlists and Deal Boards.
Pinterest Assistant holiday features
Pinterest introduced festive season activations to its Pinterest Assistant, offering full‑screen overviews of seasonal concepts based on trends. The new holiday experience in the Assistant delivers dedicated trending content overviews for gift inspiration, seasonal decorating ideas and more. Each highlighted product links to a shoppable Pin that can provide additional guidance for common app use cases during the season.
Compare, Wishlists and Deal Boards
Pinterest also added a Compare feature that gives Assistant users a range of products to consider based on their queries. The process shows a carousel‑like display of options, together with reviews and information on price and availability. Pinterest said that Compare is available through Pinterest Assistant and boards on mobile, and through the Close‑up button for desktop users in the U.S.
The platform launched Wishlists so shoppers can save ideal product Pins and receive notifications about price drops or restocks. As Pinterest put it: “People can create a wishlist to share with family or use it to keep track of gifts for everyone on their list.” Wishlists are currently available in a limited iOS test across the U.S. and Canada.
Pinterest is also rolling out Deal Boards, which will surface personalized lists of trending deals based on past engagement and include curated deals from creators throughout the season.
Top holiday search trends on Pinterest
Pinterest shared early holiday search trends observed in the app, reported as year‑over‑year increases:
– Searches for Mahjong are up 252%
– Searches for “luxury Christmas wrapping paper” are up 246%
– Searches for “gift card presentation ideas” have increased 620%
– Searches for useful DIY gifts are up 1,370%
– Searches for Christmas appetizer inspiration increased 1,100%
– Searches for Christmas coquette nails are up 969%
Pinterest has emphasized its growing role as a product discovery and shopping channel, and the company framed these features as ways to help more people find seasonal inspiration in the app. The platform noted that helpful alerts on price drops and stock updates could also provide value during the holiday shopping period.
