Meituan and JD.com are intensifying the competition in China’s delivery market by constructing central kitchens to enhance the efficiency of online food order fulfilment. Meituan plans to launch 1,200 Raccoon Restaurants in the next three years, serving as food court-like hubs exclusively for takeaways, which aim to reduce costs and improve efficiency for partner restaurant chains. Meanwhile, JD.com is investing 1 billion yuan to establish 10,000 self-operated 7Fresh kitchens, promoting a diverse range of menus nationwide. This initiative is hailed as a significant supply chain innovation in the local food delivery industry.
How are Meituan and JD.com escalating China’s delivery war?
