Telarus, a leading technology services distributor, has unveiled its third annual Tech Trends Report, offering vital insights for technology advisors and consultants. This year’s report highlights the growing importance of AI, with 58% of buyers prioritizing AI investments in 2025. Despite this, only 13% of tech advisors feel well-prepared to sell AI solutions. Mid-market companies are outpacing enterprises in AI adoption, with 92% expecting increased IT budgets, primarily allocated to software. Traditional technologies like UCaaS, networking, and cybersecurity continue to be in high demand. The report also reveals a significant opportunity for advisors, as 96% of mid-market respondents express interest in working with them. The report underscores the need for strategic guidance in navigating complex technology decisions.

