On August 23, 2025, the Bir Ecosystem, the first fully integrated digital platform in the Caucasus, was introduced at Ai4 2025, North America’s largest AI industry conference, held in Las Vegas. The Azerbaijani platform, developed by PASHA Holding in 2023, was represented by top executives including Chief Data Officer Valeh Nabiyev and others.
The conference, an annual event since 2018, attracted over 8,000 participants from 85 countries, focusing on AI applications in various sectors such as business, ethics, and education. Nabiyev, speaking on data management, emphasized Bir Ecosystem’s strategic approach to AI, highlighting its integration of top Azerbaijani companies and its focus on scalable AI transformation. He described data management as crucial for secure and sustainable AI development, enhancing everything from customer service automation to operational efficiency.
The event offered Bir Ecosystem opportunities for networking and forming international partnerships. The platform unites various local brands, some independently operated, under a cohesive strategy aimed at aligning product offerings. Its core components include Kapital Bank, Competo, and Pasha Pay, covering retail banking, e-commerce, and payment services. The ecosystem also partners with Trendyol Azerbaijan and BakıKart, facilitating features like QR code payments and unified loyalty programs.
Built on four pillars—Unified login, Unified bonus, Unified payment, and Unified credit platform—Bir Ecosystem delivers efficient and secure solutions for its users.
