Apple’s 4th‑generation Apple TV 4K, powered by an A19 chip and supporting Siri AI, will be available starting on November 13 and is priced at $299.
Apple TV 4K: Siri AI and voice features
Siri AI is the headline feature and, while not perfect, performs better than the prior version of Siri: it pulled up multiple movie and TV show recommendations and answered questions about content. Apple says Siri AI is in beta. It struggled with follow‑up questions and only handled them part of the time. The set‑top box includes far‑field microphones, so you can say “Hey Siri” to activate Siri without using the remote, and the system can recognize up to six people to provide personalized recommendations and context when interacting with Siri. The person who sets up the Apple TV must have an iPhone or iPad that supports Siri AI for Siri AI to work on the Apple TV, and personal context requires each user to have their own Siri AI‑compatible device. The 2nd‑ and 3rd‑generation Apple TV 4K models will get Siri AI with the upcoming tvOS 27.2.1 update.
Design, remote and hardware upgrades
Apple did not change the design of the Apple TV 4K or the look of the Siri Remote, but the remote gains new capabilities: it has a built‑in speaker to play a sound when it is lost, and Precision Finding is available if you have an iPhone Air, iPhone Duo, or iPhone 17 and later (excluding iPhone 17e).
Performance, audio and whether to upgrade
The tvOS interface feels faster with the A19 chip and should improve gameplay for Apple Arcade titles on the TV. You can pair four HomePod speakers to the Apple TV for surround sound, a feature unique to this latest model. Apple is charging $299 for the 4th‑generation Apple TV 4K, which is twice as expensive as the prior‑generation version was at the same time last year. The hands‑on assessment noted that the price increase is striking and suggested the upgrade is probably not worth it for users who already have a 2nd‑ or 3rd‑generation Apple TV 4K, though owners of older models may find the new features justify the cost.
