Apple has introduced an innovative haptic trailer for its upcoming “F1” movie featuring Brad Pitt, exclusively available in the TV app on iPhones. This trailer leverages the iPhone’s Taptic Engine to deliver synchronized vibrations with the on-screen action. Viewers can feel the intense engine vibrations of F1 cars as they speed around the track, with haptic feedback that mirrors the on-screen intensity, from roaring engines to subtle actions like a bouncing ping pong ball.
To access the trailer, iPhone users must have iOS 18.4 or later and can find it highlighted in the TV+ section of the TV app. The film stars Brad Pitt as a former rising F1 talent from the 1990s who, after a career-threatening accident, gets a chance to revive a struggling F1 team with a former teammate. The story promises a compelling underdog narrative.
This haptic trailer marks Apple’s latest promotional effort for the “F1” movie, set to premiere in U.S. theaters on June 27. Following its theatrical release, the film will be available on Apple TV+, potentially marking one of Apple’s final major theatrical releases for the near future.
