Peeko, a quick commerce platform specializing in baby care, has successfully raised $3.2 million in a seed funding round spearheaded by Stellaris Venture Partners, with additional investments from prominent angels and investors. The newly acquired capital will be directed towards enhancing Peeko’s product offerings, expanding its curated catalogue, and scaling operations in Bengaluru, while setting the stage for pilot launches in other metropolitan areas.
Founded earlier this year by IIT alumni Chetan Sharma, Vivek Khetan, and Abhijit Gairola, Peeko aims to be a one-stop shop for new parents, guaranteeing delivery of baby care essentials within 60 minutes. By incorporating innovative models like try-and-buy and instant returns, Peeko seeks to address common challenges such as catalogue fatigue, inconsistent product quality, and lengthy delivery times that parents often encounter in the baby products market.
The funding round saw participation from strategic investors including Maninder Gulati, Kunal Bahl, Rohit Bansal, Abhishek Goyal, Nitin Gupta, and Arjun Vaidya, reflecting strong confidence in Peeko’s potential to transform the baby care sector in India.
With this investment, Peeko plans to broaden its catalogue to include apparel, toys, baby gear, and consumables. The startup is also set to enhance its platform by integrating AI-powered shopping recommendations to offer a personalized experience for parents. Over the next 12 to 18 months, Peeko will focus on strengthening its presence in Bengaluru by opening more dark stores and enhancing service efficiency, while also testing launches in other major cities.
Peeko’s website, Peekonow, is currently operational, and the company is gearing up to launch its mobile application in September 2025, reinforcing its digital-first distribution model.
The baby care and kids’ products market in India remains largely offline, but there is a growing demand for digital solutions among young, time-constrained parents. Peeko aims to merge offline reliability with online convenience, positioning itself as a trusted quick commerce platform in the baby care industry.
