How can media adapt to the latest tech trends?

Media professionals are encouraged to innovate and embrace new technological trends to thrive in a rapidly evolving sector dominated by new media. During a seminar for senior editors in Zimbabwe, media expert Yan Bin emphasized the importance of maintaining high standards and social responsibility in content production, whether in traditional or new media. He highlighted the diverse formats of new media, including articles, animations, videos, and data journalism, which demand captivating storytelling—a crucial communication skill. Yan stressed the need to engage the younger generation, who are digital natives with broad perspectives, by transforming important content into engaging narratives. He noted the growing importance of video content, especially with the rise of 5G technology, and called for traditional media to make structural adjustments to effectively transition to new media.