In 2026, Samsung’s OLED TV lineup varies by market, with some regions offering three models and others four. In the UK, both the S95H and S99H are available, whereas in the US, the S99H is branded as the S95H, creating potential confusion. Here’s a breakdown of the differences.
At CES, Samsung introduced the S95H with a premium metal art frame design. While the S99H wasn’t initially mentioned, it later emerged as a flagship model in markets like the UK and Ireland, featuring the same design. In these regions, the S95H is a step below, utilizing the Infinity One design with a bezel-less screen and Slim One Connect stand.
Both models offer 4K OLED displays with HDR10+ and HLG, but the S99H supports the advanced HDR10+ feature. The S95H is available in 48-inch to 77-inch sizes, while the S99H ranges from 55-inch to 83-inch. The S99H also grants access to Samsung’s Art Store, unlike the S95H.
For gaming, both TVs support up to 165Hz refresh rates and include features like Auto Low Latency Mode, Variable Refresh Rate, and Samsung Gaming Hub. Audio capabilities are similar, with 4.2.2-channel speakers and 70W output, though the S99H includes the AI Sound Controller Pro.
Connectivity options for the S99H feature an optional Wireless One Connect box, expanding HDMI ports to eight, while the S95H comes with a standard One Connect box. Both models support Wi-Fi 6E, Bluetooth 5.3, and various smart features.
Powered by the NQ4 AI Gen3 processor, both TVs run on One UI Tizen based on Tizen 10, offering features like Samsung Health and SmartThings integration.
