In Mumbai, Amazon Beautyverse 2025 emerged as a groundbreaking celebration of beauty’s evolving landscape. This exclusive event, held just before Prime Day 2025, was presented by Maybelline alongside Bella Vita, WishCare, and Axis-Y, and attracted over 1,400 beauty enthusiasts, including Prime members, influencers, and industry insiders. It offered a multi-sensory experience that seamlessly integrated technology, trends, and community.
The event aimed to democratize beauty discovery by providing an inclusive space for both seasoned beauty lovers and newcomers to explore skincare, makeup, and wellness through hands-on masterclasses, brand showcases, and innovative beauty tech.
Bollywood stars like Bhumi Pednekar, Neena Gupta, Kriti Sanon, and Sushant Divgikar participated in panels discussing India’s beauty transformation. Bhumi Pednekar highlighted the shift towards immersive trials and tech-driven diagnostics, while Neena Gupta emphasized the evolution of beauty ideals towards self-expression and authenticity across generations.
Amazon Beautyverse 2025 also served as a launchpad for exciting new beauty products from popular brands such as Hyphen, CeraVe, and Laneige. Attendees experienced live demos and virtual try-ons powered by AI, transforming the event into an interactive beauty discovery playground.
Siddharth Bhagat, Director of Amazon Beauty India, emphasized the mission of inspiring discovery and reinforcing Amazon Beauty as an inclusive, trend-forward destination. Zahid Khan, Director of Central Shopping Experience at Amazon India, highlighted the crucial role of creators in shaping modern beauty conversations.
As India’s beauty market grows, Amazon Beautyverse 2025 stands as a symbol of an inclusive, expressive, and tech-forward future in beauty. With Prime Day approaching, the event not only offered a glimpse into the future of beauty but also invited participants to shape it together.
