CADO, a premium gifting platform founded in the UAE, has successfully secured $4.5 million in a pre-seed funding round, marking a significant milestone in its efforts to transform the global gifting market. The funding round saw contributions from Sanabil 500, a venture capital initiative in the MENA region, a German family office, and various high-net-worth and angel investors. Established by Leila Al Marashi, CADO has grown from a small startup in Dubai to a regional leader with operations in the UAE, Saudi Arabia, Kuwait, and the United States. The platform enhances the gifting experience by integrating creativity, logistics, and technology, making corporate gifts both smart and emotionally impactful. CADO boasts a client base of over 500 repeat partners, including prominent names such as Julius Baer, Cartier, Netflix, and American Express. The newly acquired funds will support CADO’s expansion in Saudi Arabia, where it is building a community ecosystem connecting artisans, artists, suppliers, and investors. Additionally, the company plans to extend its international reach, starting with its launch in New York. CADO aims to become the first global gifting powerhouse from the Middle East, blending local craftsmanship with international innovation.
How is CADO planning to expand globally with its $4.5 million pre-seed funding?
