Corbel, an innovative AI-driven operating system for industrial equipment manufacturers, has successfully secured $6.7 million in Seed funding. This investment aims to overhaul the traditional methods of selling and financing complex machinery. The funding round was spearheaded by Ibex Investors, with additional contributions from Joule Ventures, Restive Ventures, and Selah Ventures.
As the industrial equipment sector approaches a trillion-dollar valuation by 2030, Corbel is tackling a significant challenge: the outdated sales and quoting systems that many manufacturers still rely on. Despite technological advancements in production, sales teams frequently depend on static PDFs, manual data entry, and disjointed spreadsheets.
Corbel’s CEO, Le’ora Lichtenstein, highlighted that a staggering 70% of manufacturers continue to input data manually. Corbel’s mission is to create a robust infrastructure that revolutionizes the sales of industrial equipment through AI-powered, data-driven, and scalable personalized solutions.
Founded in 2022 by Lichtenstein and Dor Litay, Corbel intends to utilize the fresh capital to expand its engineering and market outreach teams, enhance its AI capabilities, and broaden its presence with original equipment manufacturers (OEMs) across North America.
Lichtenstein noted that more than half of procurement leaders recognize AI as a transformative force. However, to harness its full potential, manufacturers must integrate their disorganized, unstructured data into practical business operations—a gap Corbel aims to bridge.
Corbel’s platform effectively consolidates product data, typically scattered across various catalogs, pricing sheets, and email threads, into an AI-native system that streamlines the entire sales process. This system serves as an intelligence layer between buyers and sellers, enabling sales teams to generate quotes more efficiently, align buyers with suitable equipment, and manage complex financing seamlessly. Since its platform’s launch six months ago, Corbel’s technology has facilitated $60 million in quoting volume and $1.7 million in financing across 41 transactions.
