Held annually in Berlin since 1924, IFA is the world’s largest showcase of home and consumer electronics, offering a glimpse into the future of household technology. This year, the focus was on the evolution of everyday technology becoming smarter and more intuitive. Three key trends emerged.
Artificial intelligence has become a fundamental part of our lives, transforming appliances into learning companions. Smart fridges can now remind us when to buy milk, and washing machines adapt their cycles to save energy. AI is beginning to integrate devices into a cohesive ecosystem, enhancing home efficiency.
Personalisation is the next big step, with devices tailoring themselves to individual preferences. However, this raises privacy concerns about data storage and control, demanding transparency from companies.
Unlike past years marked by revolutionary products, IFA 2025 highlighted incremental improvements. Robotic vacuums can now climb steps and adapt to different rooms, reflecting a shift towards enhancing user experience with smarter, more practical technology.
A notable trend was the rise of Chinese brands, which are now making a significant impact on the global stage. China’s focus on innovation and brand-building is reshaping the competitive landscape.
For South African consumers, these trends signify more than just technological advancement. It’s about accessing reliable, relevant tech that meets local needs. Customer service and understanding market dynamics will be crucial for adopting smart home technology.
