By 2026, technology is set to play an even more integral role in retail, with innovations such as electronic shelf-edge labels (ESELs), in-store digital media, and AI-driven pricing expected to significantly influence the industry. ESELs are anticipated to become mainstream, allowing for dynamic pricing strategies that enhance margin control and customer experience. In-store digital media is predicted to gain momentum, with retailers like Morrisons already implementing digital advertising screens, leading to increased competition for targeted ad spaces. The traditional barcode may soon be replaced by QR codes, offering richer information and real-time data, although widespread adoption is expected post-2026. Loyalty programs are set to become more personalized, moving beyond simple point systems to deliver targeted rewards that foster emotional loyalty. Finally, AI is predicted to become a standard tool in retail, with its capabilities in predictive analytics, machine learning, and automated decision-making optimizing forecasting, pricing, and promotions.
How will tech trends transform retail by 2026?
